Method
A scorecard in 20 minutes. A pipeline after that.
National lead-gen sites are not mysterious. They win traffic, reviews, social engagement, treatment video, and conversion pages that book on a phone. The audit is that list. The engagement is building the gaps.
Traffic
Visits, top keywords, paid versus organic. Who already owns the demand in your market.
Reviews
Google rating × review count × recency. The local-pack score the national chains optimize weekly.
Social
Instagram, Facebook, TikTok — engagement rate, not follower vanity.
Video
YouTube subscribers and views. Treatment and explainer work, not brand fluff.
Conversion Pages
Mobile speed, Core Web Vitals, click-to-call, booking above the fold, service-area pages, schema, HIPAA/privacy if clinical. Pages proven in test — not decoration.
After the audit
Four moves. In order.
01
Diagnose demand
Traffic, keywords, paid versus organic, review velocity, social engagement, treatment video, conversion-page performance. Written, not a slide dump.
02
Fix the capture path
Mobile speed, Core Web Vitals, click-to-call, booking or estimate form above the fold, conversion pages, schema. HIPAA/privacy language if clinical.
03
Buy and earn exclusive demand
Search, Local Services Ads where they qualify, paid social, and content that ranks. Traffic is yours — not a shared mill.
04
Attribute to booked work
GTM, GA4, call tracking, CRM routing. Leadership sees consults and jobs, then decides where the next dollar goes.
Operating rules
You own the accounts
Ad accounts, conversion pages, numbers, and CRM stay in your name. If we part ways, the pipeline does not.
One client per geo
Written exclusivity. Your competitor is not run in the same industry and market.
Flat fee — not a cut of spend
Agencies get paid to spend more. A flat fee is paid to produce demand. No percent-of-media rip-off.
Personally overseen
Every campaign, every budget, every account. Not a junior pod with a senior invoice.
