Stop paying top dollar for mediocre agency results
Most shops bill senior rates and staff the work with whoever is free. You get the invoice. You do not get the outcome.
20-minute pipeline audit
This year scale & expand your conversions, your revenue, and your growth.
Stop paying top dollar for mediocre agency results.
- One industry client per geo — written exclusivity
- Personally run campaigns, budgets, and accounts
- Flat fee. 24/7 cell. KPI reports, not smoke screens
30:1
Return on a $20K program — $600K in closed contracts
$5.4M
Attribution value unlocked at Dropbox in six months
4.5×
ROAS in one of search’s highest-CPC verticals
30+ yrs
Lead gen since the Yellow Pages — not a second-year hire
Why owners switch
Not another agency. A lead system with a name on it.
One client per industry, per geo
Exclusivity is written in. Your competitor is not run in the same market — unlike agencies that stack accounts on the same keywords.
Campaigns, budgets, and accounts personally overseen
Every budget. Every account. Every conversion page. Not a junior pod with a senior name on the deck. Personally.
30+ years — from the Yellow Pages
Lead gen that started when the book on the kitchen counter was the media plan. Not a second-year employee learning on your dime.
Full service, operator-built
Conversion pages proven in test, not in a mockup. AI and API build. Admin-level Google, Meta, and social certification.
The cell is answered 24/7
No ticket queue. No ‘your account manager is out.’ Call the cell. It is on.
Real KPI reports, with explanations
Booked consults, jobs, CAC, and what to do next. Not a vanity dashboard and a shrug. Data plus the sentence that makes it usable.
Flat fee. Not a percent of spend.
Agencies take a cut of your media — a conflict dressed up as a partnership. A flat fee is charged to produce demand, not to inflate the budget.
Their better people have probably been taught here
Harvard and Stanford MBA faculty. If an agency hire ever sounded unusually sharp, there is a decent chance they sat in those rooms.
Read the bioEngagements
Hire the whole funnel. Or just the gap.
The full stack is on the table. So is the one missing piece. Lost the person who ran paid media. Fell out with an agency that billed like a department. Name the hole. That is what gets filled.
01
Full-stack
The entire funnel
From first click to booked work and the next sale after that. Built and run as one system — not a stack of vendors who do not talk.
- Lead generation — exclusive demand, not a mill
- Tracking and attribution to consults and jobs
- CRM through the sales process
- Closing scripts for phone, video, and email nurture
- Follow-up, reviews, and upsells
- Business management and consulting
How this engagement is run
- One industry client per geo — written exclusivity
- Campaigns, budgets, and accounts personally overseen
- Flat fee. Not a percent of spend
- 24/7 cell. No ticket queue, no account-manager out of office
- KPI reports: booked work, CAC, and what to cut
- Conversion pages tested in market, not in a mockup
02
Just the ads
Paid media audit and management
Search, Local Services, Meta, and the rest of the paid board. Audited first, then run. No CRM takeover. No brand workshop. The accounts get better. The waste gets cut. Everything else stays with the operator.
- Audit of current paid search, LSA, and social
- Hands-on management, or a written score and a handoff
- Spend, CAC, and what to cut — reported weekly
03
The position
Brand management and strategy
What the market should hear, who it is for, and how every page, ad, and script stays on that line. For operators who already buy traffic and still look interchangeable.
- Category and offer positioning
- Message architecture across ads, pages, and close
- What to stop saying — and what to own
Not sure which hole it is? Twenty minutes names it — then the engagement matches the gap, not a bloated retainer.
Conversion Pages
Send traffic to a page built for one vertical — not a homepage.
All conversion pagesClinical & Elective
Home & Property
The 20-minute scorecard
Your market is scored the way a national lead machine is scored.
Then missing pieces are built: exclusive traffic, conversion pages that win in A/B tests, and KPI reports with comprehensible explanations — not smoke screens.
01
Traffic
Visits, top keywords, paid versus organic. Who already owns the demand in your market.
02
Reviews
Google rating × review count × recency. The local-pack score the national chains optimize weekly.
03
Social
Instagram, Facebook, TikTok — engagement rate, not follower vanity.
04
Video
YouTube subscribers and views. Treatment and explainer work, not brand fluff.
05
Conversion Pages
Mobile speed, Core Web Vitals, click-to-call, booking above the fold, service-area pages, schema, HIPAA/privacy if clinical. Pages proven in test — not decoration.
Agencies vs. the Schwartz lead system
Same invoice energy. Completely different operator.
| Lead mill | Typical agency | Schwartz | |
|---|---|---|---|
| Who owns ad accounts | Them | Often them | You |
| Lead type | Shared, shopped | Managed mix | Exclusive, one per geo |
| Who runs it | Marketplace | Junior pod | Sam, personally |
| How you pay | Per lead | % of ad spend | Flat fee |
| Contract | Pay per lead | Long lock-in | Month-to-month |
| What gets reported | Leads sold | Clicks & vanity | KPIs + explanation |
| When you can call | Never | Ticket queue | 24/7 cell |
The operator
Sam Schwartz
Marketing Authority
You are getting an experienced professional with a 30-year career producing unmatched results for many of the world's top companies and agencies. From the old Yellow Pages to today's advanced AI. Harvard and Stanford in between. Tracking, conversion pages, campaigns, and the reporting leadership actually uses — built hands-on. If a better agency person ever surprised you, there is a decent chance they sat in those MBA classes with Sam.
“Campaigns, budgets, and accounts are personally overseen.”
Owners, not agencies
What it sounds like when the operator actually answers.
We were paying agency rates for dashboards. Sam answered on a Sunday, rebuilt the conversion pages, and consult volume actually moved. First operator I have hired who reports like a CFO.
Elena M.
Med spa owner · Scottsdale
The last shop was running our competitor on the same keywords. Sam put exclusivity in writing. Replace calls are ours now — not a shared list.
Derek H.
HVAC owner · Dallas
Full-arch is a knife fight in paid search. He runs the accounts himself. No junior, no ‘pod.’ Close rate on consults is the first number on the report — with a sentence explaining it.
Priya S.
Implant center · Tampa
I did not need another spa website. I needed conversion pages that book on a phone. He tested three offers in two weeks. Memberships started sticking.
Marcus W.
Life-extension spa · Miami
GLP-1 search is expensive and noisy. Sam treated it like a P&L, not a brand exercise. We stopped buying shared leads the month he started.
Natalie R.
Medical weight-loss · Denver
He taught a version of this at Stanford. You can tell. The KPI report is readable. The phone gets picked up at 10pm. That combination does not exist at a holding-company shop.
James L.
Plastic surgery group · Houston
FAQ
The details clients ask SCHWARTZ before they start the transition away from their agency experience.
Next step
Twenty minutes. A written score of your market and where demand is leaking.
Or skip the calendar and call. It is a cell, and it is on.
